Astrology and Market Segmentation
Can we use astrology for market place segmentation applications? Let us examine the certain principle. 1 of the major problems for entrepreneurs is to identify the psychographic characteristics of their focus on teams. In other phrases it is tough to understand their potential customers’ personalities, values, attitudes, interests, and lifestyles. Entrepreneurs can have a great deal of information and facts for their prospective customers behaviors for case in point the webpages they have visited, the solutions they have obtained and so on but they never have a clue about who they seriously are.
The only way to obtain these types of details is to encourage their prospects to fill in difficult psychological questionnaires, but this is of class quite optimistic…
So listed here is the place astrology can engage in a important function in figuring out people psychographic qualities. The excellent benefit of astrology is that with bare minimum amount of knowledge, only the day and time of prospects’ delivery, can generate their really analytic temperament profiles. That information and facts can be conveniently mixed with prospects’ demographics and behavioral details to obtain a far more correct segmentation of your market.
The query that obviously occurs is “Can we depend on astrology for company problems?” I just lately read through a e-book about astrology whose author, a effectively-acknowledged astrologer mentioned that “I do not know why astrology functions but it does perform!” Astrology is an historic observe, it has been dated to the third millennium BC, and not only has survived up to now, but it is extensively utilized by tens of millions of folks throughout the world. That means that though astrology cannot be scientifically proved it has deep roots in our collective unconscious. Furthermore the point that astrology cannot be proved it won’t necessarily mean that we can reject it, this is not a scientific approach.
The utilization of astrology for sector segmentation has by now been investigated. In his paper “Applying astrology in industry segmentation” (1995), Management Selection, Vol. 33 Iss: 1, pp.48 – 57, V-W. Mitchell, concludes that “Astrology may possibly have some use when utilized to specific populations or sub-teams in just specified lifestyle and character-similar marketplaces.”
The use of astrology, possibly, makes it possible for us to merge the measurement of demographics, with the psychological insights of psychographics. It is appropriate for segmentation functions considering the fact that it creates segments that are measurable, significant, available, exhaustive, rather stable above time, possible to answer in another way towards diverse marketing systems and have apparent boundaries.
Most persons agree that unique signs of zodiac correspond to basically distinct kinds of personalities. So based mostly on the 12 zodiac symptoms we can have 12 segments. If we incorporate the ascendant with the 12 zodiac signals we can have 144 probable segments. If we add more astrological parameters we can have even far more segments. If we make the most of the particular astrological chart of our potential customers we can have a fairly thorough psychographic profile for every 1 of them,which can be helpful for one to 1 marketing. The probable of making use of astrology for industry segmentation needs looks pretty promising, especially for higher emotionally involvement order processes.
